THE ICONIC PINK BOTTLE OF SOLÁN DE CABRAS
SNEAKS INTO FREE2MOVE CARS FOR THIS PINK OCTOBER
Free2move, leader in mobility solutions, supports the Solan de Cabras initiative in its 9th consecutive year of its Gotas de Solidaridad campaign, which aims to raise awareness about how important psychological care is for cancer patients and their families. From October 1 to 30, the blue Solan de Cabras bottle will be dressed in pink and slipped into Free2move cars to allow its users to become actors in the fight against breast cancer.
| JUST AS EASY: 1 STORY = 1 MINUTE OF HELP |
Are you one of those who are amazed every year by the infinite number of creative campaigns during the pink month but never know how to actively participate? Free2move and Solán de Cabras make it easy for you as a good citizen during the month of October to be a part of their Gotas de Solidaridad campaign. For every Story with the pink bottle that you upload to your Instagram account, you will be donating 1 minute of psychological care to cancer patients and their families.
Free2move is the only global mobility brand offering a complete and unique ecosystem for its private and professional customers around the world. Relying on data and technology, Free2move puts the customer experience at the heart of the business to reinvent mobility. Free2move offers a range of services to satisfy the multiple travel needs of its customers from one minute to several days or months with car-sharing service, short, medium or long-term rental as well as the reservation of VTC drivers, parking spaces and charging stations via the app.
About Solán de Cabras
Solán de Cabras is a natural mineral water with more than two centuries of history, the source of which is located in Beteta, in the Serranía de Cuenca. It has been part of the Mahou San Miguel group since 2011, when the company founded its Water Business Unit. The brand, present in more than 30 countries, has a range of flavors made from natural mineral water with a percentage of juice between 13% and 20%, to whose composition Stevia, a 100% natural sweetener, has recently been added. Recently, Solán de Cabras Defence and Solán de Cabras Repair, a range of functional waters designed to help strengthen defenses and care for skin and hair, have been added to its portfolio.
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