Tackling risky driving head-on

The data tells a clear story. Aggressive acceleration, harsh stops, and excessive speed all link directly to vehicle incidents. But how do you get someone's attention without coming across like a nagging parent? That was our puzzle to solve.

Three ways to change behavior

When our sensors flag concerning patterns during a rental, we reach out via email afterward. The message breaks down what went wrong and why it's a big deal. We're aiming for that lightbulb moment where people realize their habits have real consequences. Imagine checking your phone and seeing how you've performed on past rides. It's right there before you even turn the key. Hard to ignore, easy to think "okay, maybe I'll take it easier this time." The third approach works instantly. The moment our system detects you exceeding the posted speed limit by more than 30km/h, your phone buzzes with a notification. It's happening right now, which means you can actually do something about it.

When an email isn't enough

If your previous trip crossed into risky or critical territory, you'll now see a warning screen before you can start your next rental. It shows your score, explains what went wrong, and requires you to acknowledge that continued poor driving can lead to fines or account suspension. You can't skip it or swipe it away. You have to read it, check the box, and commit to driving responsibly before the car unlocks. It's not about being punitive. It's about making sure the message actually lands. A quick email is easy to ignore. A screen that blocks your next rental? That gets attention.

Why this matters

Sure, we care about our vehicles staying intact. But this goes way beyond that. Reckless driving endangers you, other motorists, cyclists, and pedestrians. And here's what we've learned: most people have no idea they're being careless until someone holds up a mirror. A timely reminder, whether it involves your wallet or just your awareness, can shift behavior. We'll consider this a win when we see those performance ratings climb and collision rates drop. But one thing's already clear: people respond when you make safety impossible to ignore.