Black Week 2025: Why we went beyond Friday

Black Week came and went fast this year, but what a week it was. From November 24 through November 30, we ran one of our biggest promotions of the year, and you showed up in full force! The concept was simple: drive with us during Black Week, earn credit back on every trip. Stack that with discounted cars and bonus refuel rewards, and suddenly, people had a reason to drive more than usual. Some planned weekend getaways, others ran all their errands in one go, and a few strategic thinkers managed to chain trips together so efficiently they basically drove for free by the end of it.

Our biggest week ever

A lot of people heard about our Black Week deals, and the participation was strong. But here's what really stood out: it became our strongest week for rentals and active drivers since May. The response was massive. We ended up granting credit throughout the week, and more than half of that got used immediately. People weren't sitting on their earned credit; they were rolling it right back into their next trip.

Credit back on every trip

The main offer was straightforward: drive with us during Black Week, earn 7% credit back. Whether you were running quick errands on the minute rate or taking longer trips with hourly bookings, every ride meant money back in your account that you could use right away.

The hunt for discounted cars

Beyond the credit back deal, we scattered additional discounts across the map - some cars offering up to 50% off when booking with the minute rate. Finding a 50% off car and earning credit on top of that? That's the kind of win-win deal that made this Black Week special.

Why it worked

The big draw of our Black Week was how stackable everything was. You could grab a discounted car, earn credit back on the trip itself, refuel for bonus credit, then immediately use all that earned credit on your next booking. And this worked: revenue jumped compared to the previous week, proving that when we make it worthwhile for you to drive more, everyone wins.

What's next?

Black Week is done for 2025, but we're already thinking about how to make the next one even better. Thanks for rolling with us!