24 days of daily deals

From December 1 through December 24, we ran something different: instead of one big sale, we dropped a new deal every day. Here's what went down during our biggest engagement experiment of the year. The concept was simple: open the app, unlock today's deal, use it before it expires. Some days it was 30% off your second-minute rental of the day. Other days, credit back offers or evening discounts. The variety kept things interesting, and the daily countdown gave people a reason to check the app even when they weren't planning to drive.

Closing the year on a high

We reached a lot of people with the Advent calendar (a mix of email and in-app targeting), and the engagement numbers tell the story. The week of December 8-14 alone brought in some of our highest user activity of 2025.

The deals that resonated most

Some offers stood out more than others. the 20% discount on multi-day packages (December 12) was our top performer. When people are already planning longer trips or holiday travel, a solid discount makes the decision easier. The boosted refueling/charging credit offer also performed strongly across multiple days. Doubling the usual credit reward turned routine refueling into something people actively looked forward to. It's a small behavioral shift that reinforces the habit: refuel, earn more, come back sooner.

Why this formula works

The Advent Calendar wasn't just about discounts. It was about building momentum and brand awareness. Every day brought something new, and that created a habit. People started checking the app in the morning just to see what was available, even if they weren't planning to drive that day. The 24-day countdown also created urgency in a way that feels natural. Miss today's offer? Too bad, it's gone. But don't worry, there's a new one tomorrow. That kind of rhythm keeps people engaged without feeling pushy.

What's next?

Expect more frequent offers, better in-app experiences, and deals that reward you for using Free2move the way you already do. Thanks for making December unforgettable. Here's to more of that in the new year.