SHARE NOW Celebrates One Million Users in Italy 7th June 2023




    SHARE NOW Celebrates One Million Users in Italy

  • SHARE NOW surpasses the significant milestone of one million users in Italy

  • 14 % customer growth in the last year

  • This achievement underscores the growing demand for alternative transportation models that prioritize convenience, flexibility, and sustainability

Rome, June 7, 2023 – SHARE NOW, the European leader in free-floating car-sharing, is proud to announce that it has surpassed the significant milestone of one million users in Italy. As of May 2023, SHARE NOW boasts a total of 1,013,434 members, representing an impressive 14 % growth over the past year. Since SHARE NOW first came to Italy in 2013, the company has been committed to enhancing the quality of life in cities through its sustainable urban mobility solution. SHARE NOW currently operates in 17 European cities, offering a fleet of 10,000 vehicles, including 3,000 electric cars. In Italy alone, there are 2,000 vehicles available, with 5 % of them being electric. The highest number of registered users can be found in Milan (480,000), followed by Rome (369,000), and Turin (174,000). 

The widespread availability of SHARE NOW vehicles across various Italian cities has undoubtedly contributed to its exponential adoption. By providing a diverse range of shared cars, including electric vehicles, SHARE NOW allows users to choose environmentally friendly options that align with their values. The numerous benefits of car-sharing, such as reduced traffic congestion, lower emissions, and increased affordability, have resonated with an ever-growing number of individuals seeking flexible and sustainable transportation solutions. SHARE NOW's milestone achievement in Italy underscores the positive impact that car-sharing services can have on urban mobility and the environment.

“We are happy to see SHARE NOW's continued growth in Italy, as it represents a crucial market for us”, stated Luigi Licchelli, Business Development Lead of SHARE NOW in Italy. “Our car-sharing service provides an easy and convenient solution for people who need a car on a temporary basis and our customers appreciate the flexibility of our service, which allows them to choose from a wide variety of vehicles and contract terms."

Flexible service tailored to every need          

Through its integrated app, SHARE NOW offers a flexible service tailored to accommodate various needs. Whether it's for short minute trips or longer excursions, users can take advantage of convenient hourly and daily rates. Additionally, customers have the option to book a car in advance for durations ranging from 1 to 30 consecutive days. Furthermore, SHARE NOW offers a specialized business service for corporate travelers, allowing companies to create profiles and conveniently manage their fleet. With an extensive fleet encompassing a range of models from SUVs to compact utility cars, SHARE NOW ensures that it can meet any need or preference.

The remarkable results achieved by SHARE NOW in Italy are a testament to users' confidence in the service's quality and reliability. These accomplishments coincide with a period of significant transformation for the company. Following its acquisition by Free2move, the mobility tech company from Stellantis, in July 2022, SHARE NOW, along with Free2move, now boasts a combined customer base of over 6 million users worldwide. Together, they are reshaping the future of mobility and simplifying mobility services by offering a comprehensive, unique, and innovative ecosystem.

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As the European market leader and pioneer of free-floating car-sharing, SHARE NOW is represented in 17 major European cities with around 10,000 vehicles, including around 3,000 electric vehicles. This corresponds to a share of more than 25 percent of the total fleet. About 4 million customers already use the service. SHARE NOW offers a sustainable solution for urban mobility and, as part of the mobility offer, contributes significantly to relieving traffic congestion in cities. Each car-sharing car replaces up to 20 private vehicles in urban traffic. With vehicles from BMW, Citroën, Fiat, MINI, Mercedes-Benz, Peugeot and smart, SHARE NOW continues to expand its European market leadership in free-floating car-sharing. The mobility provider was founded in 2019 and is headquartered in Berlin, Germany. Since 2022, the company is a part of Free2move, the world’s only mobility brand offering a complete and unique ecosystem for its private and professional customers around the world.

About Free2move

Free2move is the only global mobility brand offering a complete and unique ecosystem for its private and professional customers around the world. Relying on data and technology, Free2move puts the customer experience at the heart of the business to reinvent mobility. Following a mobility marketplace approach, Free2move offers a range of services to satisfy the multiple travel needs of its customers - from one minute to several days or months with car-sharing, short, medium or long-term rental as well as parking spaces via one app. The company is headquartered in Paris, France, and is part of the multinational Stellantis Group. Free2move in figures: more than 6 million customers, 450,000 rental vehicles, 500,000 parking spaces.

Media contacts

Chiara Fonda

PR Manager, Open2Europe

+33 6 35 56 49 80 

Patrick Dillenberger

Head of Communications Free2move & SHARE NOW